162ico_pull focus

WHAT_architecture 10-Apr-2012
Category: 162ico_Hybrid/ge Amsterdam | WHAT_projects
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162ico_Hybridge Model Movie

WHAT_architecture 27-Mar-2012
Category: 162ico_Hybrid/ge Amsterdam
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Hybrid/ge™ is a series of recycled bridges, a ‘collection of connections’ reconfigured to a new host city. Hybrid/ge^TMdismantles contemporary architecture’s pursuit of the iconic. The aesthetic is determined through an assemblage of relocated histories rather than the pursuit of a singular style. Bridges that were once merely spaces of transition will become spaces of occupation. Hybrid/ge’s iconography is drawn from the aesthetic of money and in these recessionary times we need to promote ideas of economic sustainability. None of the assembled bridges are implicitly iconic but their composition can become ‘iconic’: the sum is greater than the parts. To merely pursue an ‘icon’ is futile as this promote visual attraction over social connection – and Amsterdam has plenty of other passages where one could go for an optic wanderlust.

WHAT_architecture 04-Mar-2012
Category: 162ico_Hybrid/ge Amsterdam | WHAT_projects
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162ico_HYBRID/GE

Hybrid/ge is a hybrid bridge. It is an assembly of connections. Bridges connect two points but for how long? The demand from a public civic client for an ‘iconic’ architecture is a titanic struggle between architecture as marketing (cost) and an architecture of sales (income). The brief might be an iconic bridge for Amsterdam but this relegates the primary purpose of a bridge – to connect – for a greater demand – that of attraction. The physical is bypassed for the visual. The Hybrid/ge’s iconography is withdrawn from the aesthetic of money. Bridge brokering…

WHAT_architecture 29-Feb-2012
Category: 162ico_Hybrid/ge Amsterdam | WHAT_projects
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162ico_WHAT_HYBRIDGE!?

WHAT_architecture 21-Feb-2012
Category: 162ico_Hybrid/ge Amsterdam | WHAT_projects
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