162ico_HYBRID/GE
Hybrid/ge is a hybrid bridge. It is an assembly of connections. Bridges connect two points but for how long? The demand from a public civic client for an ‘iconic’ architecture is a titanic struggle between architecture as marketing (cost) and an architecture of sales (income). The brief might be an iconic bridge for Amsterdam but this relegates the primary purpose of a bridge – to connect – for a greater demand – that of attraction. The physical is bypassed for the visual. The Hybrid/ge’s iconography is withdrawn from the aesthetic of money. Bridge brokering…
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